Client: US-Based Marketing Agency
Industry: Healthcare (Rehab Clinics)
Project Duration: 3 Months

Overview

The client, a marketing agency managing content for multiple rehab clinics, needed a streamlined system to generate blog articles tailored to each client’s services. The blogs had to include SEO-optimised hyperlinks to existing articles on the clients’ websites and automate the content publishing workflow. Our solution involved using Make.com to create a blog automation system, from content generation to blog posting and publication scheduling.

Challenges

Before our intervention, the client faced the following challenges:

• Time-consuming manual processes: Creating individualised blogs for each clinic required significant time and effort.
• Relevant content linking: Manually adding relevant internal hyperlinks to each blog was prone to error and inefficiency.
• Content management: Managing content for multiple clients and scheduling posts was disorganised and inconsistent.

Solution

Tools Used: Make.com, WordPress, OpenAI (ChatGPT)

We built an automated system that leveraged Make.com and OpenAI (ChatGPT) to generate SEO-friendly blog content and manage the full content publishing cycle.

1. Automated Blog Generation & Hyperlinking
   • SEO-focused content:
   • Using ChatGPT, the system generated unique blog articles tailored to each client’s specialty. Keywords were optimised for search engines, ensuring each blog improved online visibility.
   • Automated internal linking:
   • Relevant hyperlinks were automatically inserted into each article. For example, if a blog mentioned knee treatments, the system would link the word “knee” to the appropriate article on the client’s website.
2. Content Workflow Automation
   • Client selection & post scheduling:
   • The agency staff could select a client and set the number of days or months to schedule posts. The system then automatically handled the generation, posting as drafts, and scheduling of articles for future publication on WordPress.
   • Automated publishing:
   • Once an article was published, the system marked it as complete and tracked the content pipeline to ensure smooth delivery.
3. Client & Content Management
   • Client onboarding:
   • A mechanism was built to seamlessly add new clients into the system, enabling immediate content generation and scheduling for new accounts.
   • Content re-generation:
   • The system included an option for staff to regenerate blog articles if they were unsatisfied with the initial output, ensuring flexibility while maintaining automation efficiency.

Implementation Process

1. Initial Setup & Planning: We conducted a detailed analysis of the agency’s workflow and content needs, identifying key areas for automation.
2. Development & Customisation: The system was developed using Make.com, integrating WordPress and OpenAI to create and manage SEO-optimised blog content with internal linking.
3. Testing & Optimisation: Each workflow—from article generation to publication—was thoroughly tested to ensure reliability and effectiveness.
4. Deployment & Training: The system was deployed and the agency’s team was trained to use the client selection, content management, and regeneration features.

Results

Quantitative Benefits:

• Reduced manual effort: The time required for generating and scheduling blog content was drastically reduced, freeing up the agency’s resources for other marketing activities.
• Improved SEO performance: Automatically inserting relevant internal links helped improve the SEO ranking of the clients’ websites.

Qualitative Benefits:

• Scalability: The automation allowed the agency to handle an increased number of clients without additional manual workload.
• Content quality control: The ability to regenerate content ensured that the agency 

This case study demonstrates our ability to develop tailored automation solutions using Make.com to streamline content creation and publishing workflows. If you’re seeking to optimise your content management processes, our automation expertise can help you scale efficiently.