If an article on a rehab clinic’s blog mentions knee treatment, the word “knee” should link to that clinic’s page about knee treatment. Do that for every article, for every clinic an agency looks after, and you have the job this system took over.
The client is a US marketing agency that produces content for several rehab clinics. Each clinic needed articles about its own services, linked to its own pages and published on a schedule. By hand, the writing was slow, the linking was easy to get wrong, and posting dates across clients slipped.
How it works
Staff pick a clinic and how many days or months to fill. Make and OpenAI write articles for that clinic’s specialties with its keywords built in, insert links to the clinic’s existing pages, then post the articles to WordPress as drafts and schedule them. Each article is marked complete when it goes live.
If the team doesn’t like an article, they regenerate it. A new clinic is added in one step and can have content scheduled straight away.
Three months, 200 hours
The system saved 200 hours over the three-month project. The agency can take on more clinics without adding staff, and every post goes out with its internal links in place.